SCS / EST. 2026 - VANCOUVER, BC 49.2827° N
A Design & Digital Marketing StudioBranding · Web · SEO · AEO · GEO · Advertising · Print

We design it.
We build it.
We grow it.

Shadow Caster Studios designs and builds websites and apps, then helps them grow - branding, search, advertising, lead generation, and email. One team in Vancouver, from first sketch to steady traffic.

Services / 01 - 06

Everything you'd hire five agencies for. Under one roof.

Design, build, and grow - handled by one team. From your logo and your website to search, ads, print, and promotions.

№ 01 / BUILD

Web Development

Websites and apps designed and built from scratch - fast, secure, and ours to fix at 2am if something breaks.

  • Website design & build
  • Web apps & tools
  • E-commerce & payments
  • Hosting, speed & upkeep
№ 02 / IDENTITY

Graphic Design & Branding

Your name, mark, and look - and the printed things people actually hold. Logos, brand systems, tees, and merch, designed in-house.

  • Logo & brand identity
  • Print & packaging artwork
  • Tees, merch & apparel
  • Brand guidelines
№ 03 / VISIBILITY

SEO · AEO · GEO

Three ways to get found. SEO ranks you in Google and Bing. AEO (Answer Engine Optimization) makes you the answer assistants read aloud and the one in featured snippets. GEO (Generative Engine Optimization) gets you cited inside AI answers - ChatGPT, Perplexity, and Google's AI Overviews.

  • SEO - technical & content
  • AEO - snippets & voice answers
  • GEO - visibility inside AI answers
  • Reporting across all three
№ 04 / CAMPAIGNS

Marketing - Print & Digital

One message, carried across everything - printed collateral and digital campaigns that finally match instead of fighting each other.

  • Print collateral & signage
  • Digital & social campaigns
  • Content & email
  • Landing pages that convert
№ 05 / REACH

Ad Agency & Promotions

A full ad agency in-house: paid media, promotions, and campaign creative - made, placed, and measured, on-brand throughout.

  • Paid social & search ads
  • Ad creative & copy
  • Promotions & giveaways
  • Budget & results tracking
№ 06 / GROW

Lead Generation & Email

Turn attention into enquiries and keep the relationship warm - forms, funnels, and email people actually open.

  • Landing pages & forms
  • CRM & automation
  • Email series & newsletters
  • List growth & segmentation
The Engagement

Strategy first. Then everything.

Working with us follows one shape: understand, build, prove, repeat.

Weeks 01 - 02

Audit & Roadmap

We look at what you have - your site, your brand, your numbers. We find the gaps, and we hand you a prioritized plan within the first two weeks. Strategy first, always.

Ongoing

The Work, Owned

We do the work on the plan, with clear ownership on each line. You always know who's doing what, what it costs, and what it's for. No hand-offs into the void.

Every Month

Honest Reviews

Monthly reviews with real numbers and real recommendations - including the recommendation to stop doing things that aren't working.

How We Work

We're not a vendor. We're a growth partner.

  • 001

    A dedicated point of contact, not a ticket queue. You get a person who knows your business, answers your calls, and owns your outcomes.

  • 002

    Real numbers, real recommendations. We report what happened and what to do about it - including when the answer is "spend less."

  • 003

    Built for teams of 50-200. Big enough to need every channel, lean enough that everything has to work together. That's exactly the gap we fill.

  • 004

    We use what we sell. Every service on this page runs our own sites and apps first. If something doesn't work, we find out before you do.

The Work / Sites

The sites.

Designed, built, and run end to end by the studio - every one of them a working business, not a mockup.

№ 001 / SCENE IN THE DARKPlatform · Commerce

SCENE IN THE DARK

sceneinthedark.com

Vancouver's live music source since 2010 - a fifteen-year photo-pit obsession turned full publishing platform. Concert galleries, reviews, a news desk, and a city-wide show calendar, all running on one engine. It's also a working business: a print shop selling signed, hand-numbered metallic editions, with a drop list that gives subscribers a 24-hour head start on every release.

Built into it

  • Print shop - limited-edition aluminum prints with closed-edition logic and order accounts
  • Editorial engine - galleries, reviews, news, and venue guide under one design system
  • Live events calendar - continuously updated Vancouver concert listings
  • Drop campaigns - early-access mailing list wired to each release
  • Media kit & licensing - working press and image-licensing pipelines
Design SystemE-commerceEmail DropsSEOPhotography
№ 002 / THE BACKSTAGE RIDERClient Commission

The Backstage Rider

backstagerider.com

The Backstage Rider has covered gigs, bands and aftershows in Vancouver and beyond since 2009. The commission was a complete rebuild: a custom front end and a custom back end replacing the old stack, with every post, photo and URL from seventeen years carried across. Featured stories, a dated review archive, the Rockhands gallery, press and friends pages, a live concert calendar and newsletter signup all live under one design system.

Built for the client

  • Full rebuild, front end and back end - custom theme and custom admin, migrated seventeen years of posts, photos and URLs with redirects intact
  • Editorial front page - featured stories carousel, dated review grid, 47 pages of archive, site-wide search
  • Rockhands gallery, press and friends sections built as first-class content types
  • Live show calendar - continuously updated Vancouver concert listings on the home page and its own page
  • Newsletter capture - inline and modal signup wired to the mailing list, one-tap unsubscribe
  • SEO and social - canonical URLs, Open Graph and Twitter cards, structured data on every post
Client WorkCustom CMSEditorial DesignMigrationSEOEmail
№ 003 / IN THE UNCANNY VALLEYDigital Restoration

In the Uncanny Valley

intheuncannyvalley.com

Forty poems written in 2018, lost when the original site went dark - and recovered line by line from the Internet Archive's Wayback Machine, then given a permanent home. A restoration project as much as a build: the work was excavated, re-set in type worthy of it, and bound into an eBook so it can never be lost again.

Built into it

  • Archival recovery - full corpus excavated from Wayback Machine captures
  • Poem archive - all forty poems, individually addressable and readable
  • eBook edition - the complete collection, packaged and downloadable
  • Night-sky design - a quiet, dusk-toned setting for spiritual verse
Digital ArchaeologyEditorial DesigneBookPreservation
№ 004 / CLEAR COAST AVBrand · Lead Gen

Clear Coast AV

clearcoastav.com

A two-partner audiovisual production and operations company covering Vancouver, Victoria and Vancouver Island, co-founded with Steele Bergen. The site does one job well: turn 20+ years of combined live-event experience into booked calls. Coverage, services, a real track record, transparent starting prices, and a one-click enquiry form that pre-fills an email - all under a calm, on-brand identity that mirrors how the team runs a show.

Built into it

  • Lead-gen architecture - coverage, services, team and FAQ all funnelling to a free 30-minute discovery call
  • Transparent pricing tiers - honest starting points for event project management, day rates and retainers
  • Mailto enquiry form - event details captured and pre-filled into an email, zero backend to maintain
  • Local SEO - Vancouver, Victoria and Vancouver Island geo-targeting and service-area keywords
  • Two-founder brand - identity, voice and positioning for a partnership spanning two cities
Brand IdentityLead GenerationLocal SEOService BusinessWeb Build
№ 005 / THE NEW GOD FLOWBook Launch

The New God Flow

thenewgodflow.com

The launch site for The Divine Signal in Hip-Hop - the first book by Michael Caswell. One page, one job: a cinematic reveal of the holographic cover and a list that fills itself before the book ships. Everything is tuned for the share: book-type Open Graph metadata, a single conversion path, and zero noise.

Built into it

  • Pre-release capture - notify-on-release list with serverless email handling
  • Cinematic single-page design - the cover is the interface
  • Author platform - about-the-author page seeding the byline before launch
  • Share-ready metadata - book OG type, large-card Twitter previews
Launch StrategyArt DirectionEmail CaptureServerless
№ 006 / SAINTS OF RAPEditorial Canon

Saints of Rap

saintsofrap.com

A reverent examination of hip-hop, devotion, and the saints we make from the artists we lose - written from the photo pit and the funeral procession both. The design answers the writing: candle-lit serif typography, a canon that grows entry by entry - Saints and Transmissions - built to be read slowly.

Built into it

  • Canon structure - a serialized publishing format designed for an open-ended body of work
  • Liturgical typography - editorial design carrying the theology of the writing
  • Reading-first pages - zero clutter, long-form pacing, devotional restraint
Editorial DesignTypographyWritingPublishing
№ 007 / IDENTITY LENS PROJECTNonprofit Platform

Identity Lens Project

identitylensproject.com

A nonprofit human-rights platform founded in 2016, rebuilt from the ground up and relaunched in 2026 - its original 2017 archive restored from the Wayback Machine and folded into the new build. It's open infrastructure for voices: anyone can submit an article, no credentials required, through a real editorial pipeline.

Built into it

  • Open submission system - article intake with image upload, rights confirmation, and review-status tracking
  • Donation tiers - Stripe-powered monthly and one-time giving
  • Archive restoration - 2017 articles and galleries recovered and republished
  • Mailing list gating - subscriber verification wired into the submission flow
  • Campaign hub - Civil, Climate, and Cyber rights programs with contact pipelines
Full-Stack BuildStripeCMS PipelineAccessibilityRestoration
№ 008 / OPKITAI SaaS

OpKit

opkit.ai

The AI management tool for artists running their own show. OpKit is a crew of named AI agents - manager, advance, settlements, fans - that handle the boring spine of the music industry so independent artists can stay independent. Designed as a real product, not a demo: a staffed roster shipping in waves, from core operations to booking, press, social, and a visual director.

Built into it

  • Agent crew architecture - eight specialist AI agents with distinct roles and handoffs
  • Show-to-settlement flow - advances, riders, splits, and invoices as agent workflows
  • Fan operations - mailing list and guest list management between shows
  • Early-access funnel - private-beta waitlist with serverless capture
Product DesignAI AgentsSaaSMusic Industry
№ 009 / PHOTOSITEAI SaaS

Photosite

photosite.app

The AI command centre for photographers. Connect your repo, start chatting - no config files, no CLI, no friction - and a team of AI agents maintains your photography business while you shoot. Born from running Scene in the Dark: every agent on the roster automates a job the studio actually does - site edits, gallery posts, the show calendar, captions, and email.

Built into it

  • Six-agent team - web dev, content, calendar, social, email, and an AI studio
  • GitHub & Supabase integration - agents work directly against your real stack
  • Auth & accounts - full signup, login, and early-access onboarding
  • Chat-first UX - the entire product operated from a conversation
SaaSAI AgentsIntegrationsAuthProduct Design
№ 010 / VIBE CODE STUDIOSEducation · Content

Vibe Code Studios

vibecodestudios.com

A content and education brand teaching people to build with Claude and AI, no CS degree required. The free Beginners Guide to Claude is the front door; behind it sits The Vault - a growing suite of free prompt libraries, command cheatsheets and playbooks - plus a news-decoded blog, a daily YouTube channel and 1:1 tutoring. Every download doubles as a mailing-list driver, turning curiosity about AI into a subscribed, returning audience.

Built into it

  • Lead-magnet library - 'The Vault' of free guides, prompt packs and command cheatsheets, gated by email
  • Editorial engine - a 'Claude and AI news, decoded' blog turning each release into a beginner-friendly read
  • Multi-channel funnel - YouTube, blog and downloads all routing into one mailing list
  • Tutoring offer - 1:1 lessons surfaced alongside the free content
  • Conversion-first brand - a plain-English, no-hype voice across the entire site
Content PlatformEducationLead MagnetsEmail MarketingBrand
№ 011 / DRIFTAI InstrumentBeta

DRIFT

godrift.fm

A creative instrument for AI music. Not a prompt - a position: four knobs place a language model at an exact coordinate in conceptual space, and lyrics emerge from that location. Turn a dial and the entire epistemological stance shifts. Forty-eight genres across six families fuse into combinations that didn't exist before, rendered through Suno. Qawwali + Doom Metal is a real setting.

Built into it

  • Four-axis navigation - Time, Register, Certainty, Weirdness as playable controls
  • Genre fusion engine - 48 genres, up to three fused per generation
  • Full product site - features, pricing, docs, tutorials, blog, and changelog
  • Accounts & tiers - free tier through Studio and Enterprise plans
AI ProductLLM DesignSuno APISaaSBrand
№ 012 / CASWELL AVAV · Personal Brand

Caswell AV

caswellav.com

The personal-brand site for Michael Caswell's AV project management practice in Vancouver. Twenty years of live events, film VFX and games production, turned into a page that does one thing: get the right people to book a call. Services, track record, straight pricing, an FAQ that answers what people actually search for, and geo-targeted SEO for every corner of Metro Vancouver.

Built into it

  • Booking-first layout - every section leads to a free 30-minute call, by phone, email or form
  • Straight pricing - day rates and per-event starting points published on the page
  • Track record section - Hyatt Regency Vancouver, film VFX and games credits laid out plainly
  • Local SEO - Vancouver, Burnaby, Richmond, Surrey, North Shore and Whistler coverage baked into copy and metadata
  • FAQ for search - the questions planners actually type into Google, answered on the page
Personal BrandLocal SEOLead GenerationCopywritingService Business
№ 013 / THE HAPPY KITTENClient Commission

The Happy Kitten

thehappykitten.com

A niche content business built around one promise: get a new cat parent through the kitten year without the 2 a.m. Google spirals. The Happy Kitten pairs a $19 eBook and a Complete Toolkit upsell with a free new-kitten-checklist lead magnet and an SEO blog - feeding schedules, cat body language, toxic foods - that pulls search traffic straight into the mailing list and the storefront. One warm, vet-informed brand voice carries the whole funnel.

Built for the client

  • Digital-product funnel - a free printable checklist leading into a $19 eBook and a Complete Toolkit upsell
  • SEO content engine - age-by-age feeding, cat-body-language and toxic-food guides built to rank
  • Email capture - a weekly-tips list wired into every page and every blog post
  • Conversion-first design - reviews, a 30-day guarantee and instant-download cues throughout
  • Brand & voice - a friendly, vet-informed persona spanning the book, the blog and the printables
Content StrategySEOeBookEmail CaptureBrand Voice
№ 014 / DEWGRAVEClient Commission

DEWGRAVE

dewgrave.com

The studio's first external commission: a complete archive for the artist Dewgrave, under the imprint C.&C. DEWGRAVE & Co. No I - 53 ink works, four books, and the KEN thesis, ink on paper, signal under noise. Built as a living archive, not a portfolio: every document and art piece is hosted, addressable, and shareable, with the paper-and-ink identity carried through every pixel.

Built for the client

  • Full identity & site - brand, sigil-led design, and archive architecture from zero
  • Gallery system - 53 works across six visual series, each with its own page
  • Per-page share cards - an edge worker injecting unique OG cards for every work and writing
  • Writings library - fables, essays, poetry, and fiction as structured editions
  • Audience engine - mailing list, blog, and events, wired for growth
Client WorkBrand IdentityEdge WorkersArchive DesignShare Cards
№ 015 / JACKPOT JULIEClient Commission

Jackpot Julie

jackpotjulie.com

Smart, disciplined slot play with straight talk. Jackpot Julie is a catchy front door; walk through it and the real story is a disciplined approach to slots built on observation, game selection, and a strict daily limit - plus an honest, myth-busting section on the real math of RTP and randomness. Built with responsible-gambling guidance and help-line resources baked in from the first screen.

Built for the client

  • Brand & identity - a warm, characterful persona over a serious educational message
  • Myth-vs-reality section - RTP, randomness, and house-edge explained honestly
  • Responsible-play framework - budget, time-limit, and help-line resources surfaced throughout
  • Mailing list - tips and bankroll habits capture
Brand IdentityEditorial DesignResponsible GamingCopywriting
№ 016 / MEDICAL ACCESS CARE DENTALClient CommissionBeta

Medical Access Care Dental

macdental.org

A client build for Medical Access Care Dental (MACD), co-founded by Charlotte Daly and Michael Caswell. The site carries the concept before the charity opens its doors: three linked programs - clinic funding, mobile dental teams, and a resource-coordination hub - plus emergency response, with early work centred on Gaza and other underserved communities. Built as a calm, credible front door for partners and supporters, with a clear path from a single gift to a treated patient. A concept preview - not yet collecting donations.

Built for the client

  • Program architecture - clinic funding, mobile teams, a coordination hub, and emergency response as one connected system
  • Concept-preview framing - honest 'not yet collecting donations' messaging while the charity forms
  • Partner & supporter funnel - contact and get-involved paths built for early partnerships
  • Trust-first design - gold-on-ivory identity, transparent impact placeholders, and a clear how-it-works flow
  • Founder-led story - clinical and operations leads presented side by side
Client WorkNonprofitBrand & WebHumanitarianLead Generation
The Work / Apps

The apps.

Real products in real pockets - designed, shipped, and supported by the same team.

№ 001 / INFLECT: TONE READERiPhone App · Subscription

Inflect: Tone Reader

tonereader.app

Inflect reads the tone of a text message. Paste the message, say who sent it, and get a plain-language read of how it most likely lands, what in the wording points that way, the other honest ways it could land, and three replies you can send. Built for the moment someone replies with one word and you spiral. Live on the App Store; Android in closed testing.

Built into it

  • Paste any text, a whole chat, or a screenshot and get a calm read of what it most likely means and the other ways it could land
  • Three replies written for that exact message, nudged warmer, shorter, more direct or lighter
  • Named people with per-person calibration: the same 'ok' reads differently from a partner than from a boss
  • Private by design: no account, nothing stored, names never leave the phone, screenshots read on-device
  • Launch marketing: tonereader.app site with SEO guides, Apple Ads, Product Hunt and faceless social
iOS AppAndroid AppSwiftUICloudflare WorkersSubscriptionsApp Store Marketing
№ 002 / PIT COMPANIONMobile AppBeta

Pit Companion

pitcompanion.com

A mobile app for concert photographers, built by SCENE IN THE DARK. Log the camera settings that worked by venue and artist, import them straight from a photo's EXIF, run a pre-show checklist to a green light, and flip the whole app red to protect your night vision. On your phone, no account needed, no ads, no tracking - free for three shows, then a one-time $9.99 unlock. The site handles the launch: feature tour, screenshots, a free beginner's guide as the email hook, and a launch list for the App Store and Google Play release.

Built into it

  • Launch site - feature tour, screenshot gallery and pricing for the iOS and Android release
  • Email hook - free concert-photography beginner's guide (PDF) feeding the launch list
  • Night-vision mode - the site itself flips red, same as the app
  • Share cards - every logged show becomes a branded shot-recipe card that carries the app
  • Privacy-first product - on-device logbook, opt-in community, no ads, no tracking
Mobile AppProduct LaunchEmail CaptureBrandPhotography
Start Here

No fluff. Just a real conversation.

A quick call to understand your goals - what you need, what's working, what isn't, and whether we're the right fit. If we're not, we'll tell you.

Replies within one business day · Vancouver, BC (PT)