A Digital Marketing StudioEmail · SEO/SEM · Lead Gen · Brand · Advertising

Every channel. One direction.

Shadow Caster Studios is a full-service digital marketing studio. Email marketing, SEO/SEM, lead generation, branding, and advertising — all under one roof, built to pull in the same direction. We don't just run campaigns. We build the ecosystem they live in.

Book a call See the work

6Service lines, one roof

011Brands built & operated

2 wksAudit to roadmap

MonthlyPerformance reviews

Services / 01 — 06

Everything you'd hire five agencies for. Under one roof.

Each discipline runs with clear ownership and reporting — and because they live in one studio, they share one strategy.

№ 01 / RETENTION

Email Marketing

Flows, drops, and campaigns that earn the inbox instead of renting it. List growth wired into every touchpoint.

Lifecycle & automation flows
Drop & launch campaigns
List growth & segmentation
Deliverability & testing

№ 02 / SEARCH

SEO / SEM

Organic foundations and paid search working as one motion — so you own the query, not just bid on it.

Technical & on-page SEO
Content & search strategy
Google Ads / paid search
Rank & spend reporting

№ 03 / PIPELINE

Lead Generation

Capture systems built into the site itself — landing pages, offers, and funnels that hand sales real conversations.

Landing pages & funnels
Offer & CTA architecture
CRM & intake integration
Qualification & routing

№ 04 / IDENTITY

Branding

Naming, identity, and art direction from zero — the part most agencies outsource, we design in-house.

Naming & identity systems
Art direction & typography
Voice & messaging
Brand guidelines

№ 05 / REACH

Advertising

Paid social and display that carry the same identity as everything else — creative, placement, and spend in one loop.

Paid social campaigns
Ad creative & copy
Audience & retargeting
Budget & ROAS management

№ 06 / FOUNDATION

Web & Engineering

Full-stack builds on the edge. The infrastructure every channel lands on — fast, measurable, and ours to fix at 2am.

Site design & build
E-commerce & payments
Analytics & tracking
Performance & SEO tech

The Difference

Campaigns don't fail alone. They fail apart.

Most companies aren't short on marketing — they're short on coherence. The email vendor doesn't talk to the ads agency. The SEO firm has never read the brand guidelines. Everyone reports up; nothing connects.

We build cohesive digital marketing ecosystems: your email flows, paid ads, organic search, and brand identity designed as one system, pulling in the same direction. One strategy, one team, one report you can actually act on.

The Engagement

Strategy first. Then everything.

An ongoing engagement with us follows one shape: understand, execute, prove, repeat.

Weeks 01 — 02

Audit & Roadmap

We audit what you have — every channel, every asset, every number. We identify the gaps, and we hand you a prioritized roadmap within the first two weeks. Strategy first, always.

Ongoing

Execution, Owned

Execution across every channel in the roadmap, with clear ownership on each line. You always know who's doing what, what it costs, and what it's for. No hand-offs into the void.

Every Month

Performance Reviews

Monthly reviews with transparent data and real recommendations — including the recommendation to stop doing things that aren't working. The numbers are yours; we just make them honest.

On a tight ramp window? We can move fast without cutting corners — our own launches go from zero to live in weeks, and a one-month ramp is a shape we know well.

Start the clock

How We Work

We're not a vendor. We're a growth partner.

001
A dedicated point of contact, not a ticket queue. You get a person who knows your business, answers your calls, and owns your outcomes.
002
Transparent data, real recommendations. We report what happened and what to do about it — including when the answer is "spend less."
003
Built for teams of 50–200. Big enough to need every channel, lean enough that everything has to work together. That's exactly the gap we fill.
004
We use what we sell. Every service on this page runs our own brands first. We feel the pain of bad tooling before you ever could.

Proof / The House

We don't just run marketing. We run businesses on it.

011 properties — designed, built, and operated end to end by this studio. Every channel we offer is one we depend on ourselves.

Index 001 — 011

001Scene in the DarkPlatform · Commerce
002The New God FlowBook Launch
003Saints of RapEditorial Canon
004In the Uncanny ValleyDigital Restoration
005Identity Lens ProjectNonprofit Platform
006OpKitAI SaaS
007PhotositeAI SaaS
008DRIFTAI Instrument
009Jackpot JulieEditorial · Brand
010DEWGRAVEClient Commission
01174:30 ProjectResearch Platform

№ 001 / SCENE IN THE DARKPlatform · Commerce

Scene in the Dark

sceneinthedark.com

Vancouver's live music source since 2010 — a fifteen-year photo-pit obsession turned full publishing platform. Concert galleries, reviews, a news desk, and a city-wide show calendar, all running on one engine. It's also a working business: a print shop selling signed, hand-numbered metallic editions, with a drop list that gives subscribers a 24-hour head start on every release.

Built into it

Print shop — limited-edition aluminum prints with closed-edition logic and order accounts
Editorial engine — galleries, reviews, news, and venue guide under one design system
Live events calendar — continuously updated Vancouver concert listings
Drop campaigns — early-access mailing list wired to each release
Media kit & licensing — working press and image-licensing pipelines

Design SystemE-commerceEmail DropsSEOPhotography

№ 002 / THE NEW GOD FLOWBook Launch

The New God Flow

thenewgodflow.com

The launch site for The Divine Signal in Hip-Hop — the first book by Michael Caswell. One page, one job: a cinematic reveal of the holographic cover and a list that fills itself before the book ships. Everything is tuned for the share: book-type Open Graph metadata, a single conversion path, and zero noise.

Built into it

Pre-release capture — notify-on-release list with serverless email handling
Cinematic single-page design — the cover is the interface
Author platform — about-the-author page seeding the byline before launch
Share-ready metadata — book OG type, large-card Twitter previews

Launch StrategyArt DirectionEmail CaptureServerless

№ 003 / SAINTS OF RAPEditorial Canon

Saints of Rap

saintsofrap.com

A reverent examination of hip-hop, devotion, and the saints we make from the artists we lose — written from the photo pit and the funeral procession both. The design answers the writing: candle-lit serif typography, a canon that grows entry by entry — Saints and Transmissions — built to be read slowly.

Built into it

Canon structure — a serialized publishing format designed for an open-ended body of work
Liturgical typography — editorial design carrying the theology of the writing
Reading-first pages — zero clutter, long-form pacing, devotional restraint

Editorial DesignTypographyWritingPublishing

№ 004 / IN THE UNCANNY VALLEYDigital Restoration

In the Uncanny Valley

intheuncannyvalley.com

Forty poems written in 2018, lost when the original site went dark — and recovered line by line from the Internet Archive's Wayback Machine, then given a permanent home. A restoration project as much as a build: the work was excavated, re-set in type worthy of it, and bound into an eBook so it can never be lost again.

Built into it

Archival recovery — full corpus excavated from Wayback Machine captures
Poem archive — all forty poems, individually addressable and readable
eBook edition — the complete collection, packaged and downloadable
Night-sky design — a quiet, dusk-toned setting for spiritual verse

Digital ArchaeologyEditorial DesigneBookPreservation

№ 005 / IDENTITY LENS PROJECTNonprofit Platform

Identity Lens Project

identitylensproject.com

A nonprofit human-rights platform founded in 2016, rebuilt from the ground up and relaunched in 2026 — its original 2017 archive restored from the Wayback Machine and folded into the new build. It's open infrastructure for voices: anyone can submit an article, no credentials required, through a real editorial pipeline.

Built into it

Open submission system — article intake with image upload, rights confirmation, and review-status tracking
Donation tiers — Stripe-powered monthly and one-time giving
Archive restoration — 2017 articles and galleries recovered and republished
Mailing list gating — subscriber verification wired into the submission flow
Campaign hub — Civil, Climate, and Cyber rights programs with contact pipelines

Full-Stack BuildStripeCMS PipelineAccessibilityRestoration

№ 006 / OPKITAI SaaS

OpKit

opkit.ai

The AI management tool for artists running their own show. OpKit is a crew of named AI agents — manager, advance, settlements, fans — that handle the boring spine of the music industry so independent artists can stay independent. Designed as a real product, not a demo: a staffed roster shipping in waves, from core operations to booking, press, social, and a visual director.

Built into it

Agent crew architecture — eight specialist AI agents with distinct roles and handoffs
Show-to-settlement flow — advances, riders, splits, and invoices as agent workflows
Fan operations — mailing list and guest list management between shows
Early-access funnel — private-beta waitlist with serverless capture

Product DesignAI AgentsSaaSMusic Industry

№ 007 / PHOTOSITEAI SaaS

Photosite

photosite.app

The AI command centre for photographers. Connect your repo, start chatting — no config files, no CLI, no friction — and a team of AI agents maintains your photography business while you shoot. Born from running Scene in the Dark: every agent on the roster automates a job the studio actually does — site edits, gallery posts, the show calendar, captions, and email.

Built into it

Six-agent team — web dev, content, calendar, social, email, and an AI studio
GitHub & Supabase integration — agents work directly against your real stack
Auth & accounts — full signup, login, and early-access onboarding
Chat-first UX — the entire product operated from a conversation

SaaSAI AgentsIntegrationsAuthProduct Design

№ 008 / DRIFTAI Instrument

DRIFT

godrift.fm

A creative instrument for AI music. Not a prompt — a position: four knobs place a language model at an exact coordinate in conceptual space, and lyrics emerge from that location. Turn a dial and the entire epistemological stance shifts. Forty-eight genres across six families fuse into combinations that didn't exist before, rendered through Suno. Qawwali + Doom Metal is a real setting.

Built into it

Four-axis navigation — Time, Register, Certainty, Weirdness as playable controls
Genre fusion engine — 48 genres, up to three fused per generation
Full product site — features, pricing, docs, tutorials, blog, and changelog
Accounts & tiers — free tier through Studio and Enterprise plans

AI ProductLLM DesignSuno APISaaSBrand

№ 009 / JACKPOT JULIEEditorial · Brand

Jackpot Julie

jackpotjulie.com

Smart, disciplined slot play with straight talk. Jackpot Julie is a catchy front door; walk through it and the real story is a disciplined approach to slots built on observation, game selection, and a strict daily limit — plus an honest, myth-busting section on the real math of RTP and randomness. Built with responsible-gambling guidance and help-line resources baked in from the first screen.

Built into it

Brand & identity — a warm, characterful persona over a serious educational message
Myth-vs-reality section — RTP, randomness, and house-edge explained honestly
Responsible-play framework — budget, time-limit, and help-line resources surfaced throughout
Mailing list — tips and bankroll habits capture

Brand IdentityEditorial DesignResponsible GamingCopywriting

№ 010 / DEWGRAVEClient Commission

DEWGRAVE

dewgrave.com

The studio's first external commission: a complete archive for the artist Dewgrave, under the imprint C.&C. DEWGRAVE & Co. No I — 53 ink works, four books, and the KEN thesis, ink on paper, signal under noise. Built as a living archive, not a portfolio: every document and art piece is hosted, addressable, and shareable, with the paper-and-ink identity carried through every pixel.

Built for the client

Full identity & site — brand, sigil-led design, and archive architecture from zero
Gallery system — 53 works across six visual series, each with its own page
Per-page share cards — an edge worker injecting unique OG cards for every work and writing
Writings library — fables, essays, poetry, and fiction as structured editions
Audience engine — mailing list, blog, and events, wired for growth

Client WorkBrand IdentityEdge WorkersArchive DesignShare Cards

№ 011 / 74:30 PROJECTResearch Platform

74:30 Project

7430project.com

A research platform built around a single number: 39,349 = 19² × P(29). The site presents a mathematical structure in the Quran — thirteen letter groups, every total divisible by nineteen — and hands the reader the tools to check it for themselves. Nothing is taken on faith: a live verification table, an open-source Python script, and a SHA-256-verified proof file put every claim within reach of anyone willing to count.

Built into it

Live verification table — toggle the parameterized groups and watch every total stay divisible by nineteen
Open-source reproduction — one Python script with zero dependencies, plus a published proof file with SHA-256 integrity
Editorial engine — discovery, peer review, visualization, FAQ, and a writing section under one design system
Share-ready metadata — per-page OG cards tuned for every route
Membership funnel — Ko-fi one-time and monthly support tiers

Research PlatformData VerificationOpen SourceEditorial DesignBrand Identity

Start Here

No fluff. Just a real conversation.

A quick call to understand your goals — what you need, what's working, what isn't, and whether we're the right fit. If we're not, we'll tell you.

Book a call [email protected]

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